How to move from a project to a real commercial approach?
This business development workshop offers you the opportunity to work directly on your own activity in order to better present your offer, identify your priority clients, find prospects and structure your first sales actions.
The session lasts 3 hours and alternates 1 hour 30 methodological contributions and 1 hour 30 practical implementation. It is managed by Julien Le Maguer, Le Maguer Consulting.

Objectives

At the end of the workshop, you will have worked on your pitch and your ideal client profile, built an initial list of qualified prospects, tested a sales approach, and discovered a method for building your sales action plan.

On the agenda

• Work on your commercial posture and build a clear pitch
• Define precisely your target and ideal client
• Identify the decision-makers and contacts to contact
• Effectively search for your first prospects
• Discover several prospecting channels: phone, social networks, email, networking, recommendation
• Prepare for an initial contact and learn how to qualify a prospect
• Set sales goals and track your actions
• Discover the main prospecting, monitoring and automation tools
  The practical part will allow you to search for 10 to 15 qualified prospects, then practice booking appointments in real or simulated situations.

Public

Project leaders and entrepreneurs wishing to structure or develop their commercial approach.

Duration

3 hours.