And if the immersive technologies were becoming a new lever for differentiation for companies?
November 17, 2026, EuraCreative organizes at the Imaginarium a day of professional meetings devoted to immersive technologies and their concrete applications in companies.
Mapping, extended reality (XR), gamification, holography: these technologies open new perspectives to transform the customer experience, strengthen engagement and renew brand strategies.
Intended for professionals in commerce, retail, real estate, industry, events and other sectors, this meeting will explore already operational uses and emerging solutions.
On the agenda:

• Demonstrate differently: use immersion to present an offer, a product or a service in a convincing way.
• Reinventing the customer journey: capturing attention, strengthening engagement and enriching the experience.
• Promote a brand or place: design memorable immersive experiences.
• Discover use cases: presentations of experiences already deployed or in development.
• Participate in a workshop: work with designers and XR/VR experts on concrete issues.
  The morning will be devoted to feedback and professional exchanges. The afternoon will offer a workshop to explore immersive solutions tailored to the needs of participants.
  This cross-border day is organized as part of the European projects VideoMap – Interreg and CrossTechXperience, co-financed by the European Union through the Interreg France-Wallonie-Vlaanderen programme.
  Practical information:
  Tuesday, November 17, 2026
  Imaginarium – EuraCreative, Tourcoing
  Schedules: not specified in the publication.