If all companies use the same tools ofartificial intelligence, how can they still differentiate?
On the occasion of the second roundtable of the Épistémè cycle, the University of Lille is hosting a meeting devoted to a strategic question: “AI, a competitive advantage? Performance, risk and sovereignty.”
While the artificial intelligence technologies become accessible to a growing number of organizations, the creation of a real competitive advantage also relies on data, processes, skills, and the integration of AI into the value chain.
This meeting will bring together researchers and professionals from large companies to explore the opportunities and challenges related to the deployment of AI.
On the agenda:

• Understanding the levers of differentiation related to artificial intelligence.
• Explore issues of performance and competitiveness.
• Discover feedback from companies in the industrial and commercial sectors.
• Analyze digital sovereignty, data protection and compliance issues.
• Reflect on the transformation of professions and the integration of AI in organizations.
  Speakers:
• Pierre-Louis Bescond, Head of Data & Artificial Intelligence, Roquette.
• Jean-François Jouannais, Head of Data & AI Product, Jules.
• Xavier Lecocq, professor, University of Lille – IAE Lille.
• Marcel Moritz, senior lecturer, University of Lille.
  The roundtable will be moderated by Yannick Boucher, journalist and founder of l'écodynamo.
  A meeting to compare academic approaches and field experiences on the strategic issues of artificial intelligence.
  Practical information:
  -Updated date: Thursday, November 12, 2026
  -Schedule: To be confirmed in the new announcement
  -New location: National school of architecture and landscape of Lille
  -Town: Villeneuve-d'Ascq
  -Organizer: University of Lille – Cycle Épistémè
  -Partners mentioned: Métropole Européenne de Lille, France 2030, MEL Éco
  -Price: Free